Quem é seu cliente ideal? Qual é a probabilidade de alguém como eu, que trabalha com centenas de empresas todos os anos, seria capaz de obter uma introdução a um cliente ideal em potencial? Muito provável, mas apenas desde que eu saiba quem você está procurando. Caverna
It all starts with the concept of the “Marketing Avatar” – the first and most critical step in creating a marketing machine that brings in the right kind of leads into your business.
However, a lot of people feel like when they try and create this Marketing Avatar it feels a lot like the shadows on the wall of Plato’s Cave: É uma representação imperfeita e eles estão lutando para fixar esse avatar como uma pessoa alvo real que poderia realmente existir. E por que você precisa de um avatar de marketing. Eu também listei o
Let me explain an exercise that has helped hundreds of businesses to concretise their Avatar from an ideal into a reality.
I have, in previous blog posts, explained why target markets don’t work and why you need a marketing avatar instead. I have also listed the 6 Qualidades essenciais que você deve procurar em um avatar de marketing, para que não as explique novamente. É a entrevista de Avatar de Marketing. Pode ser clientes passados e presentes, mas eles devem ser pessoas que você poderá entrar em contato. Na medida do possível, nesse estágio, evite pensar sobre eles em termos de vendas ou dinheiro - basta concentrar -se se eles eram alguém com quem você gostava de passar tempo ou não. Classifique -os em termos de valor real para o seu negócio. Veja as 6 qualidades essenciais novamente e considere quanto elas correspondem ao seu avatar ideal. Você deve fazer a eles uma extensa lista de perguntas sobre quem eles são, o que eles gostam e onde passam o tempo para construir um perfil sólido sobre eles. As pessoas que combinam perfeitamente com seus negócios. ||vers Você pode encontrar mais sobre o nosso critério de investimento em
Instead, I want to outline an exercise you can do that will help you apply the concept of the Marketing Avatar to reality.
And it’s a lot easier than you may think. It’s the Marketing Avatar Interview.
Marketing Avatar Interview Step 1
Extract a list of all your existing customers from whatever database or CRM (customer relationship management) solution you use. This may be past and present customers, but they must be people you would be able to contact.
Marketing Avatar Interview Step 2
Go through this list and choose the customers that you liked the most. As far as possible at this stage, avoid thinking about them in terms of the sales or money – just focus on whether they were someone you enjoyed spending time with or not.
Marketing Avatar Interview Step 3
Now with your list of favorite customers, get a bit more clinical. Rank them in terms of real value to your business. Look at the 6 essential qualities again and consider how much they match your ideal Avatar.
Marketing Avatar Interview Step 4
Now that you have one or two of your existing customers who quite closely match your ideal Marketing Avatar, you can get in touch to conduct an interview with them. You should ask them an extensive list of questions about who they are, what they like, and where they spend their time to build a solid profile about them.
And just like that, you have a detailed document about who your marketing Avatar is that is built on real knowledge of an actual ideal customer.
Generally, armed with your Marketing Avatar, you are now in a position to reassess your entire marketing strategy and sharpen your messages so everything you do is directed to the people who perfectly match your business.
If you would like to hear more about this please feel free to get in touch below.
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